We welcome to our website and are pleased about your interest in our company. The protection of your personal data is important to us. We process your data in accordance with the applicable legal provisions for the protection of personal data, in particular the EU Data Protection Basic Regulation (EU-DS-GVO) and the country-specific implementation laws applicable to our company.
With the help of this data protection declaration, we inform you comprehensively about the processing of your personal data by Medienkraft Verstärker GmbH and the rights to which you are entitled.
Personal data is the information that makes it possible to identify a natural person. This includes in particular your name, date of birth, address, telephone number, e-mail address, but also your IP address.
Anonymous data exists when no personal reference to the user can be established.
Responsible body in the sense of the data protection law is:
Medienkraft Verstärker GmbH
Generally we do not require any personal data when visiting our website. You only transmit data to our web server via your Internet browser when you visit our website (for technical reasons).
The following data is registered during the ongoing connection between your internet browser and our web server:
Web browser and operating system
Name of the Internet Service Provider
Information about the website from which you are accessing
Information about the websites you visit on our site, the date and time of your visit
Name of the requested file, e.g. whether file was transferred, transferred data volume
The IP address assigned by your Internet Service Provider.
For reasons of technical security, in particular to prevent attempts to attack our web server, we store this data in accordance with Art. 6 Para. 1 lit. f EU-DS-GVO. After seven days at the latest, the data is anonymised by shortening the IP address at domain level. A reference to the individual user is not established. The data is only processed anonymously for statistical purposes.
Further data surveys
All personal data that we learn from you via the website will only be processed for the purposes described in more detail below. This is done in accordance with the relevant legal provisions or only with your consent.
Art. 6 EU-DS-GVO specifies in particular when data processing is permitted. This specifies constellations when data processing is permitted.
This is the case, for example, if
- you have given your consent (Art. 6 para. 1 lit. a EU-DS-GVO),
- the data are required for the fulfilment of a contract / pre-contractual measures (Art. 6 para. 1 lit. b EU-DS-GVO),
- the data are necessary to fulfil a legal obligation (Art. 6 para. 1 lit. c EU-DS-GVO), or
- to safeguard the legitimate interests of our company, provided that your interests worthy of protection do not predominate (Art. 6 para. 1 lit. f EU-DS-GVO).
The personal data collected will of course be treated confidentially. In our company only authorized persons have access to your data, who are concerned with the technical, commercial, editorial or customer-administrative support. We will only pass on your data to third parties within the framework of the statutory provisions or with your corresponding consent, or we will not pass your data on to third parties unless we are obliged to do so by mandatory legal provisions.
I. Contact form / e-mail contact (legal basis Art. 6 para. 1 lit. a, b EU-DS-GVO)
There is a contact form on our website that can be used for electronic contact. If you write to us using the contact form, we will process the data you provide in the contact form and answer your questions and requests. The principle of data economy and data avoidance is observed here, for that you only need to enter the data that we absolutely need to contact you. For a personal contact we need your first and last name, as well as your e-mail address and the message field itself. In addition, your IP address will be processed for technical reasons and for legal protection. All other data are voluntary fields and can be entered optionally (e.g. for more individual answers to your questions).
If you contact us by e-mail, we will process the personal data provided in the e-mail solely for the purpose of processing your enquiry.
If you contact us by e-mail, we will process the personal data provided in the e-mail solely for the purpose of processing your enquiry.
II. Customer satisfaction surveys (Art. 6 para. 1 lit. a EU-DS-GVO)
You may occasionally have the opportunity to participate in our customer satisfaction survey on our website. If you give us your consent by clicking on the appropriate checkbox, we will process the data you provide in order to carry out the survey. The principle of data economy and data avoidance is observed, as only your e-mail address, first name and surname are marked as mandatory fields. We need this in order to send you the customer satisfaction survey by e-mail. Your IP address will also be processed for technical reasons and for legal protection. You can, of course, revoke your consent at any time without stating any reasons by sending an e-mail to email@example.com .
III. Competition / advertising consent (Art. 6 para. 1 lit. a, b EU-DS-GVO)
From time to time, you will have the opportunity to enter one of our competitions on our website. If you fill in the form, we will only use the data for the purpose of the competition. The principle of data economy and data avoidance is observed, in that you only need to enter the data that we require from you in order to carry out the competition and to notify you of your winnings. This includes, for example, your name and e-mail address. The mandatory fields are marked with an asterisk (*). Your IP address will also be processed for technical reasons and for legal protection. The other fields are optional and can be filled in if you wish to do it.
Without the mandatory fields, we can unfortunately not run the competition. Participation is then not possible.
IV. Advertising purposes existing customers (Art. 6 Par. 1 lit. f EU-DS-GVO)
Medienkraftverstärker GmbH is interested in maintaining customer relations with you and providing you with information and offers about our products / services. Therefore, we process your data in order to send you corresponding information and offers by e-mail.
If you do not wish this, you can object at any time to the use of your personal data for the purpose of direct advertising; this also applies to profiling insofar as it is connected with direct advertising. If you object, we will no longer process your data for this purpose. The objection can be made without giving reasons, free of charge and in any form, and addressed to Medienkraft Verstärker GmbH, Gutenbergstr. 1, 96050 Bamberg, Germany, Tel. 0951-188918, firstname.lastname@example.org.
In the event that we process your data to safeguard legitimate interests, you may object to such processing at any time for reasons arising from your particular situation. We will then no longer process your personal data unless we can prove compelling reasons worthy of protection for the processing which outweigh your interests, rights and freedoms or the processing serves the assertion, exercise or defence of legal claims.
Medienkraft Verstärker GmbH is interested in maintaining the customer relationship with you and in sending you information and offers about our products / services (advertising in print and online media, campaigns and events). We therefore process your data in order to send you corresponding information and offers in accordance with Art. 6 Para. 1 lit. f EU-DS-GVO by e-mail or post.
V. Registration / Customer account (Art. 6 para. 1 lit. a, b EU-DS-GVO)
On our website, we offer users the opportunity to register by providing personal data. The advantage is that you can in particular view the order history and your data will be stored for the order form. If you place a new order, you do not have to enter it again. The registration is therefore necessary either for the fulfilment of a contract (via our online advertisement acceptance or advertisement service) with you or for the use of further service offers.
The principle of data economy and data avoidance is observed, as only the data required for registration are marked with an asterisk (*). These are, for example, the e-mail address and password including password repetition. In order to place an order in our online ad acceptance system, we also require details of the billing address (customer/contact person, first name, surname, user name, street, house number, postal code, town, district, telephone number, e-mail address, and the payment data required for the selected payment method) in order to execute the contract. If the billing address differs from that of the Contractor, the above information must also be provided for the billing address.
Registration on our website also saves the user’s IP address, the date and time of registration (technical background data).
By clicking on the button “Register now” you give your consent to the processing and storage of your data
Please note: Your password will be stored encrypted. Employees of our company cannot read this password. They cannot therefore give you any information if you have forgotten your password. In this case, use the “”Forgotten password”” function, which will send you an automatically generated new password by e-mail. No employee is entitled to request your password by telephone or in writing. Therefore, please never give your password if you receive such requests.
Upon completion of the registration process, your data will be stored with us for use in the protected customer area. As soon as you log on to our website with your e-mail address as your user name and password, this data will be made available on our website for any actions you may take (e.g. for orders in our online ad acceptance service). Orders executed by you can be traced in the order history.
Registered persons are free to make their own changes / corrections to the invoice or delivery address in the order history. Changes / corrections can also be made by our customer service if you get in touch with them.
Of course, you can also cancel or delete the registration/your customer account, this is also possible via customer service.
VI. Cookies (Art. 6 para. 1 lit. f EU-DS-GVO or Art. 6 para. 1 lit. a EU-DS-GVO with consent)
Our Internet pages use so-called cookies in several places. They serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and stored by your browser (locally on your hard drive). These cookies enable us to analyse how users use our websites. This enables us to tailor the content of our website to meet the needs of our visitors. In addition, cookies enable us to measure the effectiveness of a particular advertisement and to have its placement dependent, for example, on the thematic interests of the user.
Most of the cookies we use are so-called “session cookies”. These are automatically deleted after your visit. Permanent cookies are automatically deleted from your computer when their period of validity (usually six months) is reached or you delete them yourself before the period of validity expires.
Most web browsers automatically accept cookies. However, you can usually change the settings of your browser if you prefer not to send the information. You can still use the offers on our website without restrictions (exception: configurators).
Please note: If you deactivate the setting of cookies, not all functions of our website may be fully usable.
VII. User Profiles / Web Tracking Procedure
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.
Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on activities within this online service and to provide us with other services related to the use of this online service and the Internet. Pseudonymous user profiles can be created from the processed data.
We use Google Analytics only with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Further information on the use of data by Google, setting and objection options can be found on the websites of Google: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google for your use of websites or apps of our partners”), https://policies.google.com/technologies/ads (“Use of data for advertising purposes”), https://adssettings.google.com/authenticated (“Manage information that Google uses to show you advertising”).
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. DSGVO) the marketing and remarketing services (“Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement, providing a guarantee of compliance with European data protection law.
Google’s marketing services allow us to display advertisements for and on our site in a more targeted manner to show users only ads that potentially match their interests. For example, if a user sees ads for products that interest him or her on other websites, this is referred to as remarketing.
For these purposes, when you visit our and other websites on which Google marketing services are active, Google executes a code directly from Google and (re)marketing tags (invisible graphics or code, also known as “”web beacons””) are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google services. Google may also combine the above information with such information from other sources. If the user subsequently visits other websites, the ads tailored to the user’s interests may be displayed.
User data is processed pseudonymously within the framework of Google marketing services. This means, for example, that Google does not store and process the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on Google’s servers in the United States.
One of the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users.
We may also use the Google Optimizer service. Google Optimizer allows us to track the impact of various changes to a website (e.g. changes to input fields, design, etc.) as part of so-called “A/B-Testings”. For these test purposes, cookies are stored on the user’s devices. Only pseudonymous user data is processed.
Furthermore, we can use the “Google Tag Manager” to integrate and manage the Google analysis and marketing services into our website.
Use of YouTube
Our website uses plugins from the YouTube site operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plug-in, a connection is established to YouTube’s servers. The Youtube server will be informed which of our pages you have visited.
If you are logged in to your YouTube account, you can allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
Youtube, as a subsidiary of Goolge LLC, is certified under the Privacy Shield Agreement, providing a guarantee of compliance with European data protection legislation. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active)
Facebook, Custom Audiences and Facebook Marketing Services
Due to our legitimate interests in the analysis, optimisation and economic operation of our online service, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used within our online service.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain features (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). Using Facebook pixels, we also want to ensure that our Facebook ads match the potential interest of users and are not annoying. Using Facebook pixels, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing if users were referred to our website after clicking on a Facebook ad (known as “conversion”).
Facebook processes the data in accordance with Facebook’s data usage policy. Accordingly, general information on the presentation of Facebook ads in Facebook’s data usage policy: https://www.facebook.com/policy.php. Specific information and details about Facebook pixels and how they work can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.
You may opt out of Facebook pixel collection and use of your information to display Facebook ads. To control what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
VIII. Social Plugins of social networks
Online presence in social media
We use social plugins (“plugins”) of social networks on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Article 6 paragraph 1 point f. DSGVO).
These include Facebook and Instagram (as a subsidiary of Facebook Inc.), which are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (headquarters: Menlo Park, California, United States). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook or Instagram logos (white “f” on a blue tile, the terms “like”, “like”, a “thumb up” sign or the Instagram logo with camera), or are marked with the addition “Facebook or Instagram Social Plugin”. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law. Instagram, as a subsidiary of Facebook Inc., is also included here.
When a user calls a function of this online service that contains such a plugin, his device establishes a direct connection to the servers of the corresponding social network. The content of the plugin is transmitted directly from the respective social network to the user’s device and integrated into the online service by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data collected by the respective social network with the help of this plugin and therefore inform the user according to our state of knowledge.
By integrating the plugins, the corresponding social network receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook or Instagram, they can assign the visit to their user account. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook or Instagram and stored there. If a user is not a member of Facebook or Instagram, it is still possible for Facebook Inc. to find out and store their IP address. According to Facebook Inc., only one anonymous IP address is stored in Germany.”
“The purpose and scope of the data collection and the further processing and use of the data by Facebook and Instagram as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/.
If a user is a member of Facebook or Instagram and does not want the respective company to collect data about him via this online service and link it to his member data stored on Facebook or Instagram, he must log out of Facebook or Instagram before using our online service and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook or Instagram profile settings.
The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
In the same way, we maintain the following on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our data protection declaration, we process the data of users who communicate with us within the social networks and platforms, e.g. write articles on our online presences or send us messages.
Storage period of the data respectively criteria for determining the time period
We store your data as long as they are needed for the respective processing purpose. Please note that numerous retention periods require that data continue to be (must be) stored. This applies in particular to commercial law or tax law storage obligations (e.g. Commercial Code, Tax Code, etc.). If there are no further storage obligations, the data is routinely deleted once the purpose has been achieved.
Recipients of data / categories of recipients
Within our company, we ensure that only those persons receive your data who need it to fulfil their contractual and legal obligations.
In certain cases, service providers support our specialist departments in fulfilling their tasks. The necessary data protection contracts have been concluded with all service providers.
Recipients of data
Internal and external partners and services for the implementation of the contractual relationship.
- Other corporate units of the Mediengruppe Oberfranken
Mediengruppe Oberfranken – Finanz & Service GmbH & Co. KG, Gutenbergstraße 1, 96050 Bamberg
Mediengruppe Oberfranken – Redaktionen GmbH & Co. KG, Gutenbergstraße 1, 96050 Bamberg
inFranken.de GmbH & Co. KG, Gutenbergstraße 1, 96050 Bamberg
Mediengruppe Oberfranken – Zeitungsverlage GmbH & Co. KG, Gutenbergstraße 1, 96050 Bamberg
Mediengruppe Oberfranken – Zeitungsverlage GmbH & Co. KG, E.C.-Baumann-Straße. 5, 95326 Kulmbach
Mediengruppe Oberfranken – Zeitungsverlage GmbH & Co. KG, Hindenburgstraße. 3a, 96450 Coburg
Mediengruppe Oberfranken – Digital GmbH & CO. KG, Gutenbergstraße 1, 96050 Bamberg
Mediengruppe Oberfranken – Digital GmbH & CO. KG / Netzheimat, Gutenbergstraße 1, 96050 Bamberg
MGO Digital Ventures GmbH, Gutenbergstraße 5, 96050 Bamberg
Mediengruppe Oberfranken – Planungs- und Herstellung GmbH, Gutenbergstraße 1, 96050 Bamberg
creo Druck & Medienservice GmbH, Gutenbergstraße 1, 96050 Bamberg
Mediengruppe Oberfranken GmbH & Co. KG, Gutenbergstraße 1, 96050 Bamberg
KVG Kissinger Verlagsgesellschaft mbH & Co. KG, Theresienstraße 21, 97688 Bad Kissingen
DZO Druckzentrum Oberfranken GmbH & Co. KG, Gutenbergstraße 11, 96050 Bamberg
- Service provider for the creation of advertising materials
Transmission to service providers for the creation of advertising media such as banners, flyers, promotional items, ad production, planning of newspaper and ad sheet pages, etc.
- Service provider in the context of acceptance
Acceptance points/cooperation partners entrusted with the acceptance of ads, e.g. classified ads, designed ads in advertising journals and newspapers; this can be done via the following channels: by telephone, in written form, online or personally
- Service providers of delivery partners
Service partner for the delivery of brochure advertising, advertising journals and newspapers, as well as magazines, partner companies, e.g. placement of advertisements in external newspapers or external advertising journals, i.e. titles which do not belong to the companies of Mediengruppe Oberfranken
- Service providers of partner companies
e.g. placement of advertisements in external newspapers or newspapers, i.e. titles that do not belong to the companies of the Mediengruppe Oberfranken
- Service providers of customer administration and customer care
e.g. placement of ads in external newspapers or external advertising paper, i.e. titles that do not belong to the companies of the Mediengruppe Oberfranken
- Service providers in the context of customer satisfaction surveys
external partners for customer satisfaction surveys by telephone or in written form
- Jobs abroad
Data are transmitted to a third country in accordance with point IX. (see point VI. / User profiles Web tracking procedures / Google Analytics
Secure transfer of your data
In order to protect the data stored with us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons at the best possible rate, we employ appropriate technical and organisational security measures. The security levels are continuously checked in cooperation with security experts and adapted to new security standards.
The data exchange from and to our application is always encrypted. We offer HTTPS as an encryption protocol for secure data transmission. The decryption of this data is only possible for us. It is also possible to use alternative means of communication (e.g. by post).”
Online offers for children
Persons under the age of 16 may not transmit any personal data to us or make a declaration of consent without the consent of their legal guardians. We would like to encourage parents and legal guardians to actively participate in the online activities and interests of their children.
Links to other providers
Our website also contains – clearly recognisable – links to the websites of other companies. As far as links to websites of other providers are available, we have no influence on their contents. For this reason, no guarantee and liability can be assumed for these contents. For the contents of these sides, the respective offerer or operator of the sides is always responsible.
At the time of linking, the linked pages were checked for possible infringements of the law and recognisable infringements of the law. Illegal contents were not recognisable at the time of linking. However, a permanent control of the contents of the linked pages is not reasonable without concrete evidence of a violation. Such links will be removed as soon as legal violations become known.
Your rights as a data subject
You have the right under the legal conditions to free information of your data as well as the right to correction, restriction of the processing as well as deletion of your data, provided that no legal retention periods oppose. In addition, you may disagree to data processing, exercise your right to data transfer or lodge a complaint against data processing with the responsible data protection supervisory authority.
Your rights are standardized in Art. 15 – 22 EU-DS-GVO. This includes:
- The right of information (Art. 15 EU-DS-GVO),
- The right to deletion (Art. 17 EU-DS-GVO),
- The right to legitimacy (Art. 16 EU-DS GMO),
- The right to data transferability (Art. 20 EU-DS-GVO),
- The right to restrict data processing (Art. 18 EU-DS-GVO),
- The right to object to data processing (Art. 21 EU-DS-GVO).
In order to assert these rights, please contact: email@example.com. The same applies if you have any questions about data processing in our company or if you wish to revoke your consent. You also have the right to appeal to a data protection supervisory authority.
Rights of objection
If you have given us your consent for data processing, you can of course withdraw it without giving reasons with effect for the future.
If required, you can also contact our data protection manager directly, who will answer your questions: firstname.lastname@example.org. Please note the following in connection with rights of objection:
If we process your personal data for the purpose of direct marketing, you have the right to object to this data processing at any time without giving reasons. This also applies to profiling as far as it is connected with direct advertising.
If you object to the processing for purposes of direct marketing, we will no longer process your personal data for these purposes. The objection is free of charge and can be made in any form, preferably to: email@example.com.
In the event that we process your data to safeguard legitimate interests, you may object to such processing at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions.
We will then no longer process your personal data, unless we can prove compelling reasons for processing which outweigh your interests, rights and freedoms or the processing serves the assertion, exercise or defence of legal claims.